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Sarantis announced the acquisition of Noxzema

Sarantis announced the acquisition of Noxzema business in Greece from Procter & Gamble for a consideration of EUR8.7m. Aforementioned deal, which involves production as well as distribution of Noxzema products at a local level, is expected to close on October 31, 2014. 

Noxzema is a well-established brand in Greece enjoying a strong presence in the categories of deodorants/antiperspirants, shower gel/body wash and shave foam (market leader in DEOs for the past 11 years).

Sarantis refrained to disclose any financial data (ie sales, earnings outlook etc) regarding Noxzema Greece, waiting instead for the deal to be completed.
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